Free Resources

Plan your next nonprofit video in 15 minutes — clarify your purpose, audience, and

message before production begins.
 

1. Purpose

■ What’s the primary goal? (fundraising, awareness, recruitment, etc.)

■ Who’s the core audience?

■ What do you want them to think, feel, or do after watching?

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2. Story Focus

■ Whose story will you tell? (client, staff, program, community)

■ What transformation or impact will we witness?

■ What’s the emotional heartbeat of the story?

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3. Logistics

■ Key dates or events to capture (galas, site visits, program days)

■ Interview subjects and locations

■ Budget range or approval process

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4. Distribution Plan

■ Where will this live? (website, gala screen, social, grant app)

■ How long should it be for each channel?

■ Who will handle posting and follow-up?

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5. Success Metrics

■ How will you know it worked? (views, engagement, donations, inquiries)

■ What feedback will you collect from funders or audiences?

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The clearer this checklist is before filming, the more powerful — and cost-effective —your story will be.

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​If you need guidance on telling your organization's story, download our free storytelling blueprint below.